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The Trap That Modest People Fall Into Constantly In Business…And How To Avoid It
There’s a massive trap that solo entrepreneurs and companies fall into on their business websites. Here’s the worst part: the people who fall into this trap are some of the most conscientious,...
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Subscription Box Website Copy: Food for Thought
With a snack subscription box, after you sign up you receive a selection of snacks in the mail on a regular basis. These three companies — NatureBox, Nibblr, and Graze — all specialize in “healthy”...
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Enhance Your Website Copy by Anticipating Customer Needs
The feeling of being understood immediately is a powerful way to accelerate connection. When I was a kid, I took a trip to Hawaii with my family. We drove along the Road to Hana, a route famous for...
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5 Tips For Getting What You Need From A Consultant
Thinking about working with a consultant? Even when everyone is excited to work together, there are assumptions and emotions that can get in the way. The key is to identify and deal with them — before...
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CRM Website Review: PipelineDeals
This post is the first of the Keepers + Sleepers series, where you can see two aspects of a company’s website up close: Keepers (innovative, inspiring, or just plain great) — and Sleepers (untapped...
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High-Anxiety Home Pages: 2 Breathless Examples
Generating anxiety isn’t always a bad thing. But on your website, you want to carefully calibrate how it’s affecting potential customers. Are they energized? Or are you just making them jittery? At the...
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3 Tasty Tests This Global Snacks Company Can Try Out
This is the first installment of the Testing 1-2-3 series, where we walk through three website elements that a company could test to see their impact on sales. Are you a fan of snacks from all over the...
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Creating Harmony for a Feng Shui Expert’s Website
Have you ever been curious about feng shui? I sure have! Salvatore Manzi is a feng shui consultant and life coach based in San Francisco. He helps people look differently at the spaces where they live...
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Updating an Ecommerce Website: SmartBarn Case Study
It’s the little things that can really drive you nuts. The chapped hands that just won’t heal. The handle breaking off of yet another bucket. The expensive medication that gets all over the place...
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Rewriting Copy For An App’s Website (When You Can’t Change The Design):...
If you have a phone with a camera, you probably find yourself taking a lot more photos than you used to. And that makes it harder to keep up with organizing them, much less editing them. In fact, you...
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